Why Isn't Hillary Clinton's New Book 'Hard Choices' Selling Well?

The book 'Hard Choices' by Hillary Clinton, a memoir detailing her tenure as Secretary of State and her time as First Lady, has not sold as well as expected. This situation contrasts sharply with her previous books, which were both commercially and critically successful. Several factors contribute to this outcome, including public fatigue with Clinton and her cautiousness in writing her memoir.

Public Fatigue

Since the late 1990s, Hillary Clinton has been under constant public scrutiny. She has been a prominent figure in the political landscape for over 25 years, spanning her time in the Senate, presidency, and her 2016 presidential campaign. As a result, readers and the general public are already well-versed in many aspects of her life and career. For instance, her autobiography 'Living History' (1997) gave an in-depth look into her time in the White House. Therefore, when it comes to 'Hard Choices,' many potential readers might find the narrative less compelling and feel there is little new to learn.

Cautiousness in Writing

Clinton's writing style and content in 'Hard Choices' raise questions about its impact on sales. While the book provides insights into her time as Secretary of State, the period described is often seen as one where Clinton's direct influence on policy was limited. Additionally, Clinton's approach to writing the book reflects her cautious political strategy. She avoids being overly critical of anyone on the Democratic side, which are the very individuals she might need for support or endorsements. This approach, while prudent, may make the book less engaging for readers who are looking for a more candid and forceful account.

Demographic and Political Considerations

Moreover, Clinton's book sales are also influenced by her political standing. Her image has suffered in recent years, particularly due to the 2016 presidential campaign and subsequent controversies. The 'Free Shit Army' (a reference to various groups that benefit from government programs) and 'sob sisters' (typically supporters) might not be as enthusiastic about her book as they once were. Furthermore, her cautious approach to discussing policy and political issues may deter readers who are looking for a book that provides a more straightforward perspective.

Conclusion

Ultimately, the primary reasons behind the underwhelming sales of 'Hard Choices' are fatigue with Clinton and her cautiousness in presenting her narrative. While these factors are substantial, they do not entirely explain the book's commercial performance. The book's market might also be affected by broader shifts in the political landscape and reader preferences. As a prominent political figure, Clinton's memoirs will always capture significant attention. However, the success of such books often hinges on providing fresh, compelling, and controversial insights, which may be harder to deliver in her current circumstances.