Starting a Blog on Copywriting: A Beginner's Guide

First and foremost, I want to say that you don't need permission from anyone to chase after your passion. If the desire to start a blog about copywriting moves you, then go for it. There’s a reason behind your interest, so trust your instincts and give it a try.

Following Your Intuition

Life is an adventure, and your instincts can guide you to unique paths. The rules you follow are for your safety and for when you might harm yourself or others. In the case of pursuing your passion, the rules are more flexible. Listento your inner voice, and act on it.

My simple guide is:

Think it. See it. Say it. Do it.

Start in action mode, even if your first step is small. The more you do, the more you learn. Many people limit themselves by not exploring further, but with persistent effort, you can discover a lot more than you can see.

Learning from Experts

While many bloggers on copywriting lack real expertise in the field, it's not a requirement to succeed. You can adopt a reporter's approach and interview experts, or use a method known as 'embed and react.' This involves embedding a video of an expert discussing a topic and then reacting to it in your blog post. By doing this, you don't need to be the 'expert' per se, but rather become a practitioner of the content you are sharing and reacting to.

Through this method, you will:

Consume the content you are going to react to. Implement the content you are going to react to. Get results from the content you are going to react to.

Over time, as you consume, implement, and test the content, you will become an expert in your own right. This approach not only helps you learn but also positions you as a knowledgeable blogger in the field of copywriting.

Examples and Inspiration

Let's take a step-by-step look at how to use this method effectively. Imagine you come across a coconut and want to start a blog:

Pick it up: Open your blog, write a post about how you found a coconut and introduce the topic. Opened it and tasted it: Write a follow-up post about how you opened the coconut and the taste experience. Got thirsty and drank from it: Write a post about using the coconut as a water source. NEEDED shelter and built from it: Write a post about using the coconut for shelter. Furniture, Medicine, Cleaner, Utensils, etc.: Continue exploring new uses and write more posts.

By fanning out in this way, you can explore and expand your blog content, gaining more knowledge and expertise along the way.

Conclusion

Whether you are an expert or a beginner, starting a blog on copywriting is a valid and rewarding pursuit. Embrace your curiosity, listen to your instincts, and take action. By following a systematic approach, like embedding and reacting, you can build your credibility as a copywriting expert over time. Trust the process, and let your journey unfold naturally.