Own a Blog Without Writing Blog Posts: Possibilities and Pitfalls

It is entirely possible to own a blog without knowing how to write a blog post. In fact, you can purchase other people's blog posts or entire blogs through platforms like Flippa. This guide will explore the opportunities and challenges of owning a blog without mastering the art of writing individual blog posts.

Buying Blog Posts and Entire Websites

Flippa, a well-known platform for buying and selling websites and digital assets, offers numerous opportunities to acquire existing blogs and website content. Many individuals, whether beginners or experienced bloggers, utilize these platforms to purchase ready-made content and establish a blog without much initial writing effort.

Some real-life examples illustrate the viability of this approach. I have a friend who bought a blog around the $20,000 mark, which generates approximately $2,000 monthly in passive income. While these results may be outliers, they demonstrate that purchasing a pre-existing blog can indeed yield financial returns. However, it is crucial to understand that this method is not the most sustainable or ethical way to start a blog.

By treating blogs as digital real estate, you can buy multiple blogs for passive income without needing to write a single blog post. However, as with any investment, thorough due diligence is necessary when purchasing a blog. This includes verifying the authenticity of traffic data and financial reports. Many sellers may present inflated traffic and revenue figures or use deceptive tactics to make their blogs seem more profitable than they are in reality.

The Importance of Due Diligence

Verifying the legitimacy of traffic and financial data is critical when you're considering buying a blog. Look out for any unnatural traffic spikes or discrepancies between reported and actual figures. You should also assess the keywords the blog is using for SEO optimization. If the traffic and keywords don’t match the revenue claims, it’s likely that the seller is inflating the numbers.

Another important factor to consider is the engagement and community of the blog. A high number of comments and social media interactions can indicate a real audience rather than fabricated engagement. Investing in content and audience building can help you better understand and assess the blog's future potential.

Another Approach: Building Your Own Blog

Alternatively, you can choose to build a blog from scratch. This approach requires a strong command of the English language, as well as a basic understanding of web development or strong communication with a developer. If your writing skills are not up to par, you can still hire an experienced and quality blog post writer to contribute to your blog.

When hiring a writer, it’s important to ensure they understand the content and audience you’re targeting. Having login details for the blog allows you to communicate effectively with the writer and make adjustments as needed. This will help you achieve better search engine optimization (SEO) rankings and drive more traffic to your site.

Example of a New Blog Post

To give you a concrete example, here is an outline of a new blog post you might want to consider:

Introduction: Briefly introduce the topic and your angle on the subject. Body: Use a combination of headers (H2, H3, H4) to break down your content. For instance, you could have a header for each key point or argument you want to make. Conclusion: Summarize the main points and provide a call to action or a next step for your readers. Call to Action: Encourage readers to engage with you, share the post, or explore other related content.

By following these guidelines, you can create compelling content that not only engages your audience but also ranks well on search engines like Google.

Whether you choose to buy an existing blog or build one from scratch, it's important to approach the situation with caution and a clear understanding of the investment required. Owning a blog without knowing how to write a blog post can work, but it necessitates careful research and a keen eye for detail.