How to Successfully Launch Your Book in Local Bookstores

If you are an aspiring author looking to get your books stocked in local bookstores, the process can often seem daunting. Many independent bookstores rely on established book distributors and may be hesitant to carry books from new and self-published authors. Nonetheless, there are strategies you can employ to increase your chances of success.

Understanding the Distributor Landscape

Unless the bookstore is independent, you are unlikely to be able to convince them to sell your books directly. US-based bookstores typically order from a limited number of distributors. If you aim for wider distribution, you can consider contracting with a major distributor such as Ingram. This can significantly expand your reach, although it may still require the store’s approval.

To have a better chance, research book distribution companies and review the terms of contract. Establishing a relationship with a distributor can help streamline the process of getting your books to local bookstores.

Building a Relationship with Local Stores

Even if direct distribution is difficult, there are alternative strategies to consider. Engaging with local bookstores can be effective, especially if you have a personal connection to the community. Here are a few steps:

1. Present a Quality Book: Before approaching a local bookstore, ensure your book is well-written and presents a solid value proposition. Attracting a store’s interest may hinge on the quality of your work.

2. Offer to Host a Book Signing Event: One of the most compelling ways to convince a local bookstore is to offer to do a book signing or promotional event. Position yourself as a local 'community member' who wants to give back to the area. This personal connection can go a long way in building trust and interest.

3. Be Prepared to Provide Content and Marketing Support: Bookstores are often wary of carrying books from new authors due to the financial risk. Offering to handle marketing and promotion can be a persuasive argument. Demonstrate that you have a plan for marketing your book independently, and that you can support the store’s efforts in promoting your title.

Setting Up the Bookstore’s Process

If the bookstore agrees to sell your book, it’s crucial to understand the terms involved. Local bookstores will require a consignment agreement, which outlines how they will process your book sales and pay you. Typically, a percentage fee (often 30%) is taken from each sale to cover their costs. Ensure that the fee, inventory policy, book return procedures, and the handling of damaged or lost books are all clearly defined in a contractual agreement.

The Importance of Advertising

Your advertising strategy for the book also plays a vital role. You need to convince the bookstore that there is a market for your book and that it will benefit from carrying it. Highlight any marketing strategies you have in place and demonstrate a clear path to success. Your approach should be thoughtful and well-researched to maximize the bookstore’s interest and confidence in your book.

Visit the bookstore, give them a copy of your book, and propose the idea of carrying it on consignment. Be prepared to offer a compelling pitch, and be willing to show the value of your book to the store. If your book is truly unique and well-suited to the store’s audience, they may be more willing to take a chance on it.

By following these steps, you can increase your chances of successfully launching your book in local bookstores. Remember, building a relationships, providing quality work, and demonstrating marketing potential are key elements in securing your books’ place on those shelves.